Explore practical articles about Ecommerce Marketing, with useful insights, strategies and actionable information from Sanat Haldar.
A practical guide for Indian ecommerce teams evaluating Google Shopping. It explains the difference between free listings and paid campaigns, then provides a pre-launch readiness check covering Merchant Center, product data, pricing, shipping, returns and store trust signals.
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Merchant Center disapprovals can stop eligible products from appearing in Google Shopping. This practical guide explains the most common India-specific feed and website mismatches, how to diagnose them, and what to check before requesting a review.
Your online store may be technically complete, but Google cannot promote products effectively without a reliable product feed. This guide explains the setup decisions, required data, country-specific settings, diagnostics, and ongoing maintenance small ecommerce teams need before investing in Shopping campaigns.
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