SEO & Google Ads Case Studies
A selection of campaigns where SEO, website development, Google Ads and local search were used with a clear focus on visibility, enquiries and business growth.
NovoBarcode
Building organic visibility for a barcode-selling business and turning high-intent search traffic into product sales.
The Challenge
NovoBarcode operates in a highly transactional market where customers are already searching for barcode products with strong purchase intent. The objective was to build a website and SEO structure capable of attracting people who were ready to buy.
What We Worked On
- Website development and conversion-focused page structure.
- SEO strategy focused on commercial and transactional search terms.
- Content and landing-page optimization around barcode-related searches.
- Internal linking and on-page optimization for important product pages.
- Ongoing ranking-focused SEO from January onward.
Reported SEO Result
The campaign achieved first-page visibility for important commercial searches, including “buy ean 13 barcode”, “buy barcode” and “buy barcode online”.
Dr Prosenjit Choudhury
A focused Google Ads lead-generation campaign for a proctology and surgical practice in Kolkata.
The Challenge
For a specialist medical practice, Google Ads needs to reach people actively looking for relevant treatment while keeping the campaign focused on high-intent searches.
Campaign Approach
- Focused Google Search campaign structure.
- Service and treatment-oriented keyword targeting.
- Location-focused targeting for the relevant Kolkata market.
- Search-term and negative-keyword optimization.
- Landing-page and conversion-focused campaign management.
Reported Result
With a monthly Google Ads budget of ₹20,000, the campaign generated approximately 30–35 quality leads per month, according to the campaign results supplied for this case study.
Kalyani Mental Health Nursing Home
Combining organic SEO and Google Business Profile visibility to increase local discovery and generate enquiries in Kalyani.
The Challenge
The goal was to improve visibility for people searching locally for rehabilitation and mental-health-related services around Kalyani and nearby areas.
SEO & Local Strategy
- Location-focused keyword research and on-page SEO.
- Content targeting relevant rehabilitation and mental-health searches.
- Google Business Profile / GMB optimization.
- Local relevance improvements for Kalyani and surrounding searches.
- Ongoing ranking and lead-generation monitoring.
Reported Result
The website achieved first-page visibility for “best rehab centre Kalyani” along with other relevant keywords. Google Business Profile visibility also improved, contributing to a reported 100–120 leads per month with high conversion.
From Rankings to Business Enquiries
These campaigns use different channels depending on the business objective: transactional SEO for e-commerce, Google Ads for immediate lead generation, and SEO + local search for location-based healthcare services.
Results shown above are campaign figures supplied for this case study and may vary by period, budget, market conditions, search demand and lead qualification.