A little about me and how I work with businesses online.
I am Sanat Haldar, a digital marketing consultant and website developer based in Kolkata. I work with businesses that want a clearer online presence and a practical way to generate enquiries.
I have been working in digital marketing for 12+ years. My approach is hands-on: understand the business first, work out where potential customers are searching, then build and improve the website, SEO and advertising around that journey.
From Engineering to Digital Marketing
A practical, hands-on approach
I prefer being involved in the actual work, not just preparing a strategy document. Instead of treating SEO, Google Ads, websites and other channels as completely separate activities, I look at how they contribute to the customer's journey.
My work covers SEO, Google Ads, website development, local SEO, YouTube and social media. I choose the channels based on what the business actually needs rather than trying to use everything at once.
No fixed formula
A local clinic, an e-commerce company and a professional service business need very different marketing. I start with the market, the offer, the location and the way customers make decisions.
The practical goal is simple: bring the right people to the site and make the next step clear — whether that means an enquiry, a call, a booking or a purchase.
What I Work On
I can work across the parts of digital marketing that usually need to work together — website, search visibility, paid advertising and local presence.
SEO & Organic Search
Build stronger organic visibility through technical SEO, on-page optimisation, content, keyword strategy and search-intent focused improvements.
Google Ads & PPC
Plan and optimise paid search campaigns around relevant audiences, commercial intent, conversions and advertising efficiency.
Website Development
Create fast, professional websites designed to communicate value clearly, support SEO and give visitors a simple path to conversion.
Local SEO & Google Maps
Improve local search visibility and help businesses build a stronger presence where nearby customers are looking for services.
YouTube Marketing
Use video content and YouTube visibility to support awareness, discovery and audience engagement.
Social Media Marketing
Support brand visibility and audience engagement through practical social media content and campaign strategies.
I Prefer to Keep Things Straightforward.
I do not believe in making digital marketing sound more complicated than it is. We look at the business problem, decide what needs to be done, put it into practice and review what is happening.
Whether you need SEO, Google Ads, a new website, local SEO or a wider digital marketing plan, the starting point is the same: what are you trying to achieve and what do your customers need to see?
Results depend on the market, competition, budget and execution. That is why I prefer regular review and adjustment instead of promising a fixed result in advance.
How I Usually Work
Understand the Business
First I look at the business, services, target areas, competitors and what a useful enquiry looks like.
Fix the Basics
The website, landing pages, tracking and key information should be in place before pushing more traffic.
Reach the Right People
I focus on search intent, locations and audiences that have a reasonable connection to the service being offered.
Measure Enquiries
Traffic is useful, but enquiries, calls and conversions tell us more about whether the work is helping the business.
Review and Improve
Search behaviour, competition and campaign performance change. I review the data and make adjustments as needed.
Keep It Practical
The plan needs to be understandable and realistic for the business budget, team and available resources.
A Small, Online Working Setup
I work with a small online team when a project needs additional support. Keeping the setup lean makes communication easier and keeps the focus on the work.
- Direct digital marketing expertise
- Website and marketing capabilities together
- Flexible online collaboration
- Suitable for local and wider markets
- Focus on practical implementation
- Long-term digital growth mindset
What You Can Expect
12+ Years in Digital Marketing
I have worked across SEO, Google Ads, websites and other digital marketing activities, so I can see how the different pieces affect one another.
Strategy and Implementation
I can work on the implementation as well as the planning, including website work, SEO and campaign management.
Business Before Buzzwords
The conversation should stay connected to the business: visibility, enquiries, calls, sales or another clearly defined outcome.
Use Only What Helps
SEO, Google Ads, websites, local search, YouTube and social media are tools. I do not recommend every channel simply because it is available.
Good Marketing Is More Than Rankings
People rarely make a decision from one search result alone. They may see a Google listing, visit a website, compare alternatives, check reviews and then return through an advertisement or another search.
That is why I look at search visibility, useful information, a clear website and measurable enquiries rather than focusing on traffic numbers alone.
My role is to help put those pieces together in a way that is useful for the business and understandable for the people who need to use it.
If You Think We Could Work Together, Let's Talk.
Tell me what you are working on, where you are stuck and what you want the website or marketing to achieve. We can start from there.
SEO • Google Ads • Website • Local SEO
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