Top Digital Marketing Expert in kolkata

Client: Upwork Client from the UK

Introduction: In early 2022, an Upwork client hailing from the United Kingdom approached our SEO expert in kolkata with a pressing concern – their website was experiencing a meager 2 to 5 daily organic traffic despite having a 4-year-old domain. Furthermore, their backlink profile was of poor quality, which compounded their struggles to gain visibility in search engine results pages (SERPs). In response to this challenge, we initiated an advanced SEO campaign on June 1, 2022, with the aim of revitalizing their online presence and increasing organic traffic.

Client’s Initial Situation:

  • Website age: 4 years
  • Poor-quality backlink profile
  • Minimal organic traffic (2-5 visitors per day) from January 2022 to May 2022

Our Approach:

1. Competitor Analysis and Strategy Development:

  • We conducted in-depth research on the client’s competitors, analyzing their content and backlink profiles.
  • Identified weaknesses in the competitor’s strategies and areas where we could outperform them.
  • Devised a comprehensive advanced SEO campaign strategy tailored to the client’s needs.

2. On-Page and Technical Optimization:

  • Identified and optimized underperforming pages on the client’s website.
  • Improved on-page SEO factors including meta tags, headings, and content quality.
  • Addressed technical SEO issues such as site speed, mobile-friendliness, and crawlability.

3. Link Building Strategy:

  • Developed a strategic link insertion plan to enhance the authority of existing content.
  • Utilized our network to publish high-quality backlinks to the client’s content.
  • Focused on ethical and white-hat link building techniques to ensure long-term success.

Results:

1. Traffic Growth:

  • After commencing the SEO campaign in June 2022, the website’s organic traffic began to steadily increase.
  • By August 2023, the website was receiving over 1500 daily organic visitors, a remarkable improvement from the initial 2 to 5 visitors per day.

2. Revenue Generation:

  • The substantial increase in organic traffic translated into significant revenue growth for the client.
  • From June 2022 to August 2023, the website generated substantial revenue through quality organic traffic.

Conclusion: In just over a year, we were able to transform our client’s struggling online presence into a thriving source of organic traffic and revenue. Through a strategic combination of competitor analysis, on-page and technical optimization, and ethical link-building tactics, we achieved remarkable results that have far exceeded the client’s initial expectations. The case study demonstrates the potential of advanced SEO strategies in reviving the fortunes of established websites and driving substantial growth.