Top Digital Marketing Expert in kolkata
How to do PPC Audit to reduce ad spend?

How to do PPC Audit to reduce ad spend?

Are you investing in Google Ads PPC campaigns that aren’t optimized by your PPC account manager? It’s possible that you’re spending a lot on acquiring leads without ensuring your campaigns are optimized for success. In my experience leading teams in digital marketing agencies, I’ve seen many PPC accounts not receiving enough attention for audits, which often results in high lead costs.

Here’s a simplified step-by-step guide to help you conduct an effective PPC audit and improve your campaign performance:

PPC Audit Overview:

A PPC audit is a comprehensive review of your pay-per-click advertising campaigns. It involves analyzing various aspects such as campaign structure, settings, targeting, keywords, ad creatives, budget allocation, and overall effectiveness. The goal is to identify strengths, weaknesses, and areas for improvement.

Importance of PPC Audit:

Conducting a PPC audit is crucial to ensure your advertising campaigns are optimized for maximum performance and return on investment (ROI). It helps uncover inefficiencies, eliminate wasteful spending, and seize missed opportunities, leading to better outcomes.

The PPC Audit Procedure: A Step-by-Step Guide

1. Review Campaign Settings

The foundation of any successful PPC campaign lies in its settings. Start by evaluating your campaign settings to ensure they’re aligned with your goals. One crucial aspect to consider is location targeting. If your business caters to specific geographical areas, verify that your campaign settings accurately reflect this. You don’t want to waste precious ad rupees on users who are unlikely to convert due to irrelevant targeting.

2. Assess Bid Strategy

Your bid strategy can make or break your PPC campaigns. Take a deep dive into your bid strategy settings and ensure they’re in line with your objectives. For instance, if your primary goal is lead generation, prioritize bid strategies that focus on maximizing conversions rather than impressions. By aligning your bid strategy with your goals, you can optimize your budget allocation and drive better results.

3. Analyze Keyword Performance

Keywords are the lifeblood of your PPC campaigns. Analyze the performance of your keywords meticulously. Look at metrics such as click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords that are driving conversions efficiently and contributing to your campaign’s success. Conversely, weed out irrelevant or underperforming keywords to streamline your campaign and improve overall efficiency.

4. Evaluate Ad Performance

Your ads serve as the face of your PPC campaigns. Therefore, it’s crucial to analyze ad performance reports to identify ads with high click-through rates (CTR) and conversion rates. These key performance indicators (KPIs) provide valuable insights into engagement and action. By optimizing ad creatives through refining messaging, visuals, and offers, you can enhance engagement and drive conversions. Always remember, compelling ad creatives can have a significant impact on the success of your campaign

5. Assess Landing Page Quality

In a PPC campaign, landing pages play a pivotal role in converting ad clicks into leads or sales. A well-designed and organized content, along with a clear call-to-action (CTA) button, can significantly increase lead generation and inquiries. Compare your landing pages with those of your competitors and make necessary changes with the assistance of specialist website developers. Ensure that your landing pages align with your ad messaging and provide a seamless user experience. Test interactive elements such as forms and buttons to ensure they function flawlessly and encourage desired actions from visitors. Analyze performance metrics such as bounce rate and conversion rate to identify areas for improvement and optimize your landing pages accordingly

6. Examine Budget Allocation

Analyzing your budget allocation is crucial for optimizing your spending effectively. Allocate resources to high-performing campaigns while considering adjustments or pausing underperforming ones. By reallocating your budget based on campaign performance, you can maximize the ROI of your PPC efforts and drive better results.

7. Measure Performance

Finally, leverage analytics tools to track campaign performance and key metrics over time. Monitor changes post-audit to gauge the effectiveness of your optimization efforts. By making data-driven decisions and continuously refining your strategies, you can iteratively improve the success of your PPC campaigns and achieve better results.

In Conclusion

A PPC audit is not just a one-time task but an ongoing process. By following these steps and continuously refining your campaigns, you can optimize performance, reduce costs, and drive better results. So, roll up your sleeves, dive into your PPC campaigns, and unleash their full potential

Top Strategies Employed by Organic SEO Experts in Kolkata

In this blog post, we’ll explore how organic SEO experts in Kolkata employ a combination of meticulously planned techniques to ensure their clients’ websites achieve top visibility and rankings on search engine results pages (SERPs).

Understanding Organic SEO

Organic SEO involves optimizing a website’s content, structure, and other elements to naturally improve its visibility in search engine results, without resorting to paid advertising. Essentially, it’s about making the website more appealing to search engines like Google so that it ranks higher when users search for relevant keywords.

Exploring the Top Strategies

1. Understanding Competitors’ Strategies:

  • Identifying competitors in the same industry or niche is the first step. This includes both direct competitors offering similar products/services and indirect competitors targeting overlapping audiences.
  • SEO experts meticulously analyze competitors’ websites, evaluating factors such as content quality, keyword usage, internal linking, and user experience design.
  • Competitor keyword research involves identifying specific keywords and phrases they target in their SEO efforts, utilizing tools like SEMrush or Ahrefs.
  • Backlink analysis helps identify high-quality backlinks and understand competitors’ link-building strategies.
  • Examining competitors’ social media presence provides insights into their audience engagement strategies.
  • Regular monitoring of competitors’ performance in SERPs helps track changes and identify emerging trends.

2.Link Building Strategies:

  • Building a robust backlink profile is crucial for organic SEO success. SEO specialists employ various strategies, including:
  • Guest Blogging: Contributing valuable content to other websites in exchange for backlinks.
  • Influencer Outreach: Collaborating with influential individuals or brands to earn endorsements and mentions.
  • Content Partnerships: Collaborating with other websites to create and promote content together.
  • Local Link Building: Seeking backlinks from local businesses or organizations.
  • Enhancing Engagement and Action

By understanding and implementing these strategies effectively, organic SEO experts in Kolkata help their clients achieve significant improvements in online visibility and search engine rankings. Whether it’s outperforming competitors or building a strong backlink profile, these strategies lay the foundation for sustainable growth in the digital marketing.

Boost Your Website Organic Traffic with Advanced SEO Strategies

Boost Your Website Organic Traffic with Advanced SEO Strategies

Client: Upwork Client from the UK

Introduction: In early 2022, an Upwork client hailing from the United Kingdom approached our SEO expert in kolkata with a pressing concern – their website was experiencing a meager 2 to 5 daily organic traffic despite having a 4-year-old domain. Furthermore, their backlink profile was of poor quality, which compounded their struggles to gain visibility in search engine results pages (SERPs). In response to this challenge, we initiated an advanced SEO campaign on June 1, 2022, with the aim of revitalizing their online presence and increasing organic traffic.

Client’s Initial Situation:

  • Website age: 4 years
  • Poor-quality backlink profile
  • Minimal organic traffic (2-5 visitors per day) from January 2022 to May 2022

Our Approach:

1. Competitor Analysis and Strategy Development:

  • We conducted in-depth research on the client’s competitors, analyzing their content and backlink profiles.
  • Identified weaknesses in the competitor’s strategies and areas where we could outperform them.
  • Devised a comprehensive advanced SEO campaign strategy tailored to the client’s needs.

2. On-Page and Technical Optimization:

  • Identified and optimized underperforming pages on the client’s website.
  • Improved on-page SEO factors including meta tags, headings, and content quality.
  • Addressed technical SEO issues such as site speed, mobile-friendliness, and crawlability.

3. Link Building Strategy:

  • Developed a strategic link insertion plan to enhance the authority of existing content.
  • Utilized our network to publish high-quality backlinks to the client’s content.
  • Focused on ethical and white-hat link building techniques to ensure long-term success.


1. Traffic Growth:

  • After commencing the SEO campaign in June 2022, the website’s organic traffic began to steadily increase.
  • By August 2023, the website was receiving over 1500 daily organic visitors, a remarkable improvement from the initial 2 to 5 visitors per day.

2. Revenue Generation:

  • The substantial increase in organic traffic translated into significant revenue growth for the client.
  • From June 2022 to August 2023, the website generated substantial revenue through quality organic traffic.

Conclusion: In just over a year, we were able to transform our client’s struggling online presence into a thriving source of organic traffic and revenue. Through a strategic combination of competitor analysis, on-page and technical optimization, and ethical link-building tactics, we achieved remarkable results that have far exceeded the client’s initial expectations. The case study demonstrates the potential of advanced SEO strategies in reviving the fortunes of established websites and driving substantial growth.

Get to Know Top 5 digital marketing agencies in Kolkata

Get to Know Top 5 digital marketing agencies in Kolkata

Before we introduce the top digital marketing agencies in Kolkata, let’s emphasize why these agencies are essential for businesses:

Hiring a digital marketing agency is a great way to get the most out of your online campaigns. With their extensive knowledge and resources, Online marketing company can create custom marketing strategies that are tailored to meet your individual business goals. Such as business goal can be

Digital Marketing trends

Digital marketing companies are always up to date with the latest trends in the digital marketing industry, allowing your campaigns to stay ahead of the competition. The best digital marketing agencies are proactive in staying informed about emerging trends, technologies, and best practices within the digital marketing space. Here is list of activities they might involve

  • They regularly attend industry conferences, seminars, webinars, and workshops, as well as conduct research and analysis of industry reports, case studies, and consumer behavior trends.
  • By staying abreast of the latest developments, they ensure that their strategies and tactics are aligned with current market dynamics and consumer preferences.
  • Leveraging their up-to-date knowledge and insights, digital marketing agencies can develop and implement cutting-edge strategies that give your campaigns a competitive edge.
  • They anticipate changes in consumer behavior, algorithm updates from search engines and social media platforms, and emerging technologies, allowing them to pivot quickly and capitalize on new opportunities.

As a result, your campaigns can maintain a competitive advantage, attract more attention, generate better results, and outperform competitors who may be slower to adapt or innovate.

Feedback from Digital Marketing Companies

Furthermore, The top digital marketing agency in kolkata provide valuable feedback and advice on how to optimize and improve your campaigns for maximum effectiveness. They analyze your campaigns meticulously, tracking key performance indicators (KPIs), such as website traffic, conversion rates, click-through rates, and return on investment (ROI). Based on this data-driven analysis, they provide valuable feedback on what’s working well and what areas need improvement.

This feedback can range from adjustments to ad targeting, messaging, and creative elements to recommendations for website optimization, content strategy enhancements, and email marketing tactics.

Investing in a digital marketing agency is an efficient and cost-effective way to reach your desired business objectives.

Lists of Digital marketing channel

Digital marketing is crucial for modern businesses, serving as a means to connect with and engage customers through digital channels. Various online marketing channels can be utilized to enhance lead generation, boost sales, and drive revenue.

  1. Search Engine Optimization (SEO)
  2. Paid Search (Google Ads)
  3. Content Marketing
  4. Social Media Marketing
  5. Email Marketing
  6. Influencer Marketing
  7. Affiliate Marketing
  8. Video Marketing
  9. Performance Marketing

Now, let’s know into the significance of SEO (Search Engine Optimization) before we list the digital marketing companies in Kolkata.

The Importance of SEO in digital marketing for Your Business

Digital marketing is an essential part of most businesses today. It is the process of using digital channels to reach and engage customers. Marketing efforts may include search engine optimization (SEO), paid search, content marketing, social media marketing, email marketing, and more.

One of the most important aspects of digital marketing is SEO.

SEO (Search Engine Optimization) is an essential part of any online business, as it helps to attract more organic traffic to your website. SEO tactics such as keyword research, content optimization, link building, and other strategies can help you reach more potential customers and increase conversions.

Search engine optimization involves optimizing your website to give it the best chance of appearing in search engine results. This includes things like researching relevant keywords, optimizing content and page titles, and ensuring your website is well-structured and mobile friendly. Additionally, you should also focus on improving your off-page SEO by building quality backlinks to your website.

Using SEO can help you gain visibility for your website on search engine results pages, and it can also help you build a strong online presence. It can help you increase your website’s visibility on the web, making it easier for potential customers to find you. Additionally, SEO can help you establish credibility and trust with potential customers, as they may view your website as more trustworthy and reliable if it ranks higher in search engine results.

Overall, SEO is an important part of any online business, and it should be a priority for any business that wants to succeed online. By taking the time to research keywords, optimize content, and build quality backlinks, you can increase your website’s visibility and rankings, and ultimately increase your conversions.

Lists of Digital marketing companies & Agencies In Kolkata

Digital marketing plays a pivotal role in any business growth strategy. In Kolkata, businesses can benefit from a range of digital marketing services to enhance their online presence and drive revenue. Here is a list of online marketing agencies that provide digital marketing services and their associated benefits.

Explore reputable digital marketing agencies in Kolkata that offer a range of services, including:

  • Digital Googly
  • PromotEdge
  • Kreative Machinez
  • Digital Rosogulla
  • Meraqi
  • Webguru

Digital Googly

Digital Googly a top notched trusted digital marketing company in Kolkata, India, celebrated for its diverse service offerings and unwavering commitment to ethical practices.

Services Offered: Digital Googly provides a wide array of services, including digital marketing, web design & development, online reputation management (ORM), digital team hiring, explainer videos, and strategic digital marketing plans. Their team, consisting of experienced Google Ad experts, SEO specialists, and content writers, guarantees excellence.

Digital Googly’s dedication to ethical practices and transparent digital marketing aligns perfectly with the digital rights principles of privacy and data protection.

Location :


P-534, Raja Basanta Roy Road. 3rd Floor.

Near Southern Avenue, Lake Kali Bari.

Kolkata – 700029, India


459 Baldwin Street Piscataway.

NJ 08854

Phone: +1 7326483138


PromotEdge,Top digital marketing agency in kolkata has established itself as a leader in integrated branding, creative solutions, and online marketing. Their unwavering commitment to delivering cost-effective solutions makes them a preferred choice for businesses.

Services Offered: PromotEdge offers a comprehensive range of services, including online branding, advertising, web design & development, digital marketing, and audio & visual services. They excel in Creative Designing, Web Solutions, Strategy & Consulting, Corporate Video Production, and Mobile Apps.

Digital Rights Focus: PromotEdge’s dedication to cost-effective solutions ensures that digital marketing services are accessible to businesses of all sizes, aligning with the digital rights principles of inclusivity and affordability.

Office Address :


508, Ambuja Neotia EcoCentre,

Sector V, Kolkata,

West Bengal 700091

Website –

Call : 033 4008 8333

OtherLocation:Jamshedpur,Bhubaneswar,Guwahati,Ranchi,Dhanbad and Siliguri

Kreative Machinez

Kreative Machinez, another premier digital marketing company in Kolkata, is renowned for its comprehensive suite of digital marketing services and unwavering commitment to client satisfaction.

Services Offered: Kreative Machinez offers a wide range of services, including SEO optimization, social media management, PPC advertising, content marketing, and web design. Their impressive track record boasts a remarkable 92% success rate and numerous accolades.

Digital Rights Focus: Kreative Machinez’s dedication to client satisfaction and result-driven strategies upholds the digital rights of quality and accountability.

Physical Address :


Stesalit Tower, E-2-3, GP Block,

Sector V, Bidhannagar,

Kolkata, West Bengal 700091

Website –

United Kingdom

London: 1 St. Mary Abbots Place,

W8 6LS Kensington,United Kingdom


410 E Santa Clara Street,

Unit #811,San Jose,

CA 95113


Shop 4/6-14 Metro Parade,

Mawson Lakes SA 5095

Digital Rosogulla

Digital Rosogulla, a leading digital marketing agency in Kolkata, specializes in delivering top-tier digital marketing solutions to businesses of all sizes. Their focus on building a robust online presence and generating high-quality leads distinguishes them.

Services Offered: Digital Rosogulla offers services such as Social Media Marketing, Web Design & Development, YouTube Marketing, and SEO Services.

Digital Rights Focus: Digital Rosogulla’s commitment to assisting businesses in establishing a powerful online presence aligns perfectly with the digital rights of access to information and online representation.

Contact :

BK- 147, Ground Floor, Near SOS Children’s Village, BK Block, Sector II, Bidhannagar, Kolkata, West Bengal 700091

Website –


Meraqi, one of East India’s fastest-growing digital marketing agencies in Kolkata, is dedicated to strategic, creative, and commercial excellence. Their global and local experience ensures effective marketing communications that drive business growth.

Services Offered: Meraqi offers a wide range of services, including Branding & Design, Social Media, Strategic Consulting, Content Marketing, Influencer Marketing, SEO + PPC, Web Dev., Photo + Video, and more.

Digital Rights Focus: Meraqi believes in collaboration to create outstanding work and partners with industry leaders to provide the best possible solutions and rates for clients.

Portfolio: Their portfolio includes projects with Domina, The GRID, Wow! Momo, OK Play, Caldera, Anmol, RP-Sanjiv Goenka Group, Emami Healthy & Tasty, Heyday, Sreeleathers, Srijan Realty, Rollick, and Frontech.

Client Partnerships: Meraqi views clients as partners, fostering collaboration to drive brand growth. They seek strategic partnerships and platforms to deliver top-notch solutions.

Award-Winning Creative Agency: Meraqi is an award-winning creative agency delivering high-quality projects for international clients.

Contact – Haute Street Corporate Park, Wing A – 1st Floor, 86A, Topsia Rd, Kolkata, West Bengal 700046


A trusted web development and digital marketing agency headquartered in Kolkata, renowned for its expertise in design, branding, web solutions, digital marketing, lead generation, and e-commerce development.

Services: Webguru’s extensive service offerings encompass Social Media Marketing, Web Design & Development, E-commerce Marketing, and App Development.

Digital Rights Commitment: Committed to ensuring quality web development, effective lead generation, and sales optimization.


Kolkata: Y8, Block – EP, Sector V, Salt Lake Kolkata – 700091, INDIA

USA: 3 E Evergreen Road, New City, NY 10956


In conclusion, digital marketing agencies in Kolkata are indispensable partners for businesses seeking growth in the digital sphere. With their expert strategies and up-to-date industry knowledge, they can help businesses achieve diverse objectives, from revenue generation to brand awareness. By staying ahead of trends and offering valuable feedback, these agencies ensure campaign effectiveness and competitive advantage. Reputable agencies like Digital Googly, PromotEdge, Kreative Machinez, Digital Rosogulla, Meraqi, and Webguru provide a diverse range of services, empowering businesses to enhance their online presence and drive sustainable growth.

For more information on individual services, interested parties are encouraged to visit the respective agency websites. It’s important to note that this is based on web research, insights from past employees, and information provided by the some agencies themselves. If there are other reputable agencies not mentioned here, we welcome comments for inclusion in future updates.

How SEO Services Can Elevate Your Medical Aesthetics Practice

How SEO Services Can Elevate Your Medical Aesthetics Practice

The medical aesthetics industry is a competitive one, with new practices opening up all the time. If you want to stand out from the crowd and attract more clients, you need to have a strong online presence.

That’s where SEO services come in. SEO, or search engine optimization, is the process of improving your website’s ranking in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to appear as high up in the SERPs as possible.

There are a number of things you can do to improve your website’s SEO, but it can be a complex and time-consuming process. That’s why many medical aesthetics practices choose to work with an SEO expert in kolkata.

An SEO expert, equipped with the skills of an SEO specialist, can be a game-changer in propelling your practice to new heights. 

In this article, Know  impact of SEO services for doctors and surgeons, empowering them to reach a broader audience and achieve unparalleled success.

Understanding the Role of an SEO Expert

An SEO expert is a experienced professional with in-depth knowledge of Search Engine Optimization (SEO) strategies. With their expertise, they can optimize your medical aesthetics website to rank higher in search engine results. By understanding the nuances of search algorithms and user intent, an SEO expert crafts tailored SEO strategies that cater to your specific practice.

The Value of an SEO Specialist in the Medical Aesthetics Industry

In the fiercely competitive medical aesthetics landscape, an SEO specialist is a valuable asset. They conduct thorough keyword research to identify industry-specific terms, such as “lip fillers,” “non-surgical facelift,” or “Botox injections.” By incorporating these keywords strategically into your website’s content, meta tags, and headings, an SEO specialist enhances your website’s visibility and ensures it appears prominently in relevant search queries.

Unleashing the Power of Local SEO Services

For doctors and surgeons offering medical aesthetics services in specific geographic areas, local SEO services are a game-changer. Digital marketing experts in kolkata can optimize your website for local searches, allowing potential clients in your vicinity to discover your practice easily. Leveraging Google My Business and other local directories, an SEO specialist helps establish your practice as a trusted local entity, boosting foot traffic and online visibility.

Benefits of SEO Services for Medical Aesthetics Practices

Increased Website Traffic

Through targeted SEO efforts, your website attracts a stream of qualified visitors actively seeking medical aesthetics services. This influx of traffic translates into a higher chance of converting visitors into loyal clients.

Enhanced Online Visibility

An SEO expert ensures that your website ranks prominently in search results, making it more likely for potential clients to discover your practice ahead of competitors.

Authority and Credibility:

By consistently appearing in top search positions, your medical aesthetics practice gains authority and credibility in the eyes of potential clients, instilling trust and confidence in your services.

Measurable Results

An SEO specialist utilizes analytical tools to track website performance, keyword rankings, and user behavior. This data-driven approach allows for continuous improvement and refinement of SEO strategies


Embracing the expertise of an SEO expert and the services of an SEO specialist is a strategic move that can revolutionize your medical aesthetics practice.

With increased website traffic, improved online visibility, and enhanced credibility, you can unlock the true potential of your practice and reach new heights of success in the dynamic world of medical aesthetics. Embrace the power of SEO services and witness your practice thrive like never before.