WHAT_THIS_SERVICE_IS

Aesthetic and cosmetic searches can be highly specific, and users often compare services before contacting a clinic. Campaigns should therefore match the treatment or service being searched for and provide a clear next step.

Advertising should use responsible, supportable messaging rather than guaranteed outcomes, exaggerated claims or pressure-based promises.

WHAT_THIS_SERVICE_COVERS

• Treatment and service keyword research
• Location and audience targeting
• Campaigns aligned to individual services
• Landing-page and ad-message consistency
• Call, form and booking conversion tracking
• Negative keyword and search-term management
• Budget and performance optimisation
• Lead-quality reporting and refinement

HOW_IT_WORKS

1. Business and offer review: Understand the service, target customer, locations, margins and the actions that matter.
2. Search and campaign planning: Map useful search intent to campaigns, ad groups, landing pages and conversion goals.
3. Campaign build: Configure targeting, keywords or audiences, ads, assets, budgets and tracking according to the campaign type.
4. Launch checks: Review policy, destinations, tracking, search terms and conversion setup before scaling spend.
5. Optimisation: Use actual performance data to refine bids, targeting, ads, landing pages and budget allocation.
6. Reporting: Focus on useful business measures rather than presenting clicks and impressions without context.

WHAT_I_REVIEW

• Campaign structure and targeting
• Search intent or audience relevance
• Ad messaging and landing-page alignment
• Conversion tracking and attribution
• Budget allocation and wasted spend
• Search terms, exclusions and negative keywords where applicable
• Lead quality and downstream business outcomes where data is available

Aesthetic, cosmetic and skin clinics that want to reach relevant people searching for specific services in Kolkata and nearby areas._THIS_IS_FOR

Aesthetic, cosmetic and skin clinics that want to reach relevant people searching for specific services in Kolkata and nearby areas.

COMMON_MISTAKES

• Sending every campaign to the homepage instead of a relevant destination
• Measuring clicks without checking whether enquiries or sales are useful
• Using broad targeting without reviewing actual search or audience quality
• Ignoring negative keywords, exclusions or irrelevant placements where applicable
• Changing too many variables at once without enough data to learn from the changes
• Scaling budget before tracking and lead quality are understood

FREQUENTLY_ASKED

Can Google Ads guarantee leads or sales?

No. Paid search can create opportunities for visibility and traffic, but results depend on demand, competition, offer quality, landing pages, tracking and many other factors.

How much should I spend?

There is no universal budget. A sensible starting budget depends on search demand, average customer value, competition, geography and the amount of testing required.

How do you measure performance?

Where tracking is available, performance can be evaluated using conversions, cost per conversion, lead quality and business outcomes alongside standard advertising metrics.

READY_TO_RUN_GOOGLE_ADS

If you want to use Google Ads more systematically, the first step is to review the campaign objective, targeting, landing page and conversion measurement together.

Discuss Your Google Ads Requirements →